The harsh truth about production-demand map of fruits and vegetables
May 19, 2018
The decision of growing crops by a farmer in his landholding is decided on what people are growing around him. They do not get any guidance on demand in market for the produce they put their sweat on. In result of which, they do not get fare returns. There is lack of knowledge transfer on what is best suitable to be grown in/around as per market demand and this leads to 7% of wastage.
When we enter a village, we get to see large farms being held by one or more farmers, but due to lack of right knowledge transfer, those large pieces of lands remain unproductive. What is the use of holding large portion of land if it cannot provide proper meal to a farmer? A farmer worships & nurtures the land he owns.
What do you think is the reason of not getting good returns even after holding a decent portion of land? Is it farmers fault? The Answer is No. The highly unstructured & unorganised Indian Agriculture is responsible for lack of demand- production map, technology, logistics support and involvement of middlemen. The incorporation of technology can give farmers direct market linkage which will help them sell their produce at better prices. AgroWave is transforming Indian Agriculture Supply chain and making it transparent to provide a bright future to our Food Growers.