FARMER: No Struggle to find buyer | No struggle for transport | No Struggle for good price | Pre-booking to sell

March 31, 2018

You know you are close to mandi when you get a foul smell of rotten fruits and vegetables, animal dunks from a far distance. The closer you get the more you want to get out of the mandi and buy fruits and vegetables from the supermarket.

Current scenario of mandi is beyond worse in India.  Wastes threw everywhere, Animals roaming freely throughout the mandi. There is no proper drainage or waste collection system even after collecting a huge amount of taxes from the vendors and getting a huge amount from governments for development. And this gets worse in rainy season.

The biggest problem is the Middleman involvement.  In India, Farmers don’t get to decide the rate in mandi, the retail or bulk vendors do not get to decide the rates in mandi, It’s the middleman between farmer and vendors who decides the rate in Indian mandis. If they decide to make prices high for a particular Vegetable or Fruit, They will just tell the farmer there is no need to bring that vegetable or fruit for 2-3 days, and eventually, as the supply is not met and prices go high and this cycle continues for different products throughout the year.

So eventually nor the Farmer, not the vendors get benefited even if there is a price hike, it’s the middleman who is getting most of the profit.

And there is no proper rules and regulations for mandi management, the laws which are made is not followed by anyone.

We at AgroWave are buying direct from farmers and eliminating middlemen and selling direct to our multinational clients and eventually the farmers get the better price for the product at their fingertips.

No Struggle to find buyer | No struggle for transport | No Struggle for good price | Pre-booking to sell

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